Writing content for the web, and more particularly on blogs, is very different than writing content in other mediums.  So I am going to share some practical tips to writing a blog.  These tips should help you to be a more effective blogger.

Using Titles Effectively

You were probably told several times as a young child, that first impressions are important.  Well outside of the design of your blog, perhaps the best way of creating a good first impression is through your blog titles.

Well written title are important in many ways, such as:

  • Search Engines:  When people go to Google and other search engines and type in virtually any word, they can find hundreds of results, but there is very little for readers to go by in deciding which result to click on.  Your title needs to stand out to readers – so make it impressive.
  • SEO:  Many factors contribute to how search engines rank a page of your blog, one of the most powerful factors is the words that you use in the title of that page. Most blogging platforms include your title in the title tags of your post page and the URL structure.  These factor help your ranking with search engine optimization.

Loyal Readers:  Good Titles also impact the way loyal readers interact with your blog.  Some web users scan pages and one of the best to capture their attention is with a good title.  It will get them to read more of your content if they find the title interesting.

How To Use Titles Successfully

Successful bloggers use many strategies to draw attention to their posts with titles.  There is no real right or wrong way to do this.  But the goal of your title is to get customers to read the first line of your post and hopefully will stay.

Some of the techniques below may help you to do this:

  1. Keep it Simple:  Most research inclines that the most effective titles are short, simple and easy to understand.  Shorter titles are also good for SEO, so keep it under 40 or so characters to ensure the whole title appears in search results.
  2. Grab Attention:   Good titles set your posts apart from the clutter around them and draw readers to your post.  Use titles to grab their attention, but be careful not to trick them into thinking that you will be providing  something you cant give them.
  3. Meet A Need:  An effective title draws people into reading more because they feel you’ve got something to say that they need to hear.  So write titles or articles that show reader how to solve problems or needs that they have.
  4. Be Descriptive:  Titles should describe what readers will get in the main post.  The titles don’t need to give away everything in the post, but being descriptive definitely helps.
  5. Keywords:  Titles are a powerful part of SEO.  You need to include the search engine phrases and keywords that your audience is searching for.  Words at the start of titles are thought to be more powerful than words at the end when it comes to SEO.

Take your time with writing post titles.  Treat your title as a mini advertisement for your work, make it engaging and interesting.  Before publishing your post, make sure your post is in order and that the title will maximize the chances that people will engage in what you have to say.

Opening Lines Matter

The purpose of a post title is to get readers to read the first lime of your post.  However, to get people to read your full post, your opening lines are also crucial.

Your readers will make a judgement as whether or not to read the full post based on the opening lines and they will continue reading if they are connecting with them.

Try to make the opening lines  a benefit to them as a service or need that they are looking for.  Most people searching online are looking for something, if you show that need they will continue reading.

If you want your readers to reach the bottom of your posts and to be persuaded by what you write, you will need to work hard to achieve this.  But the hard work will usually pay out.

How Long Should A Blog Post Be?

How long should a blog post be has been debated for years, but there are several factors you should consider when you are writing the post.

  1. Topic:  The type of post that you are writing should determine how long it will be.  When writing a review of a product, you will usually write a longer post than one of a news related post that links to somewhere else.
  2. Coverage of the Topic:  You should write enough to a lot to cover your topic and then stop.  A longer post to be sure to cover your topic is however better than a short post that does not cover your topic well.
  3. Reader Attention Span:  Your typical reader has a short attention span when it comes to reading content online.  I was researching the length of time that the average reader stays on a blog is about 90 seconds.  This is not a lot o time to communicate your post to the reader.  Many bloggers keep their content length down to a level that is readable in short grabs.

My personal experience is that you can do both.  Some readers prefer a longer post with a lot of information on your topic.  It lets them know that you are knowledge in the topic you are promoting and they feel more comfortable with the knowledge you provide.

Some readers are looking for informative information in shorter posts.  They still want the knowledge you provide in the post, just do not want to read a long post to find what they are looking for.  So you need to be the judge on which way you think the reader will respond best.

If you are interested in starting a business in blogging and need more information on where to go and how to get started, click here for more information on how do achieve your dreams.